Friday, January 14, 2011

New Belts!

I am so excited to introduce our new line of industrial grade super duper tough belts! Strong enough for the Florida sugar cane factories, and definitely tough enough to hold up your pants for a long time to come!

I had always intended to replace the commercial belts we have been selling with something handmade. Initially, when I started the buckles and they began to take off, I just wanted something I could sell with my buckles to hold people's pants up. But, over time I noticed that the quality was not always the best, and I was tired of pairing the buckles with a non-handmade product.

When I first started brainstorming, I just assumed I would be working with leather. But, I'm a big animal lover, and my house out here in the Everglades is surrounded by cow fields. The cows are like my neighbors, and I would have a hard time looking at them day in and day out while I was slicing up their friends' hides to make into clothing. To tell you the truth I'm not a vegan or vegetarian, but I have a lot of friends who are, and I often hear them mention the lack of choices when it comes to normal clothing items like belts or shoes. I decided to find another material and it just so happened that a friend of a friend has a job selling industrial belting products!
Perhaps you are thinking, "But, I'm used to leather and these are more expensive than your other belts, why should I buy one of these?" Well, for starters, everyone else has a leather belt, so right off the bat, you'll have something cooler and different than everyone else. These belts are also tougher than leather, and won't stretch and wear out the way leather does. How do I know they are tougher than leather? Well, I looked through two huge books of belting samples for industrial applications and there wasn't a single one made of leather. When was the last time you saw a belt driven motorcycle with a leather belt or industrial tools that use leather belting? Been a while, right?

So, if you are in the market for a new belt, make sure you check these out! Keep an eye out because we will have more new belt designs and materials on the way!

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